Emotions drive spending.

Upload Videos.  Compare Results.   Pick Winners.

  • Upload videos of focus groups, audiences, online panels or retail locations.
  • Baseline and compare attention, sentiment and emotional engagement.
  • Improve your advertising, media or product.

Emotions Predict Attitudes and Actions

Emotient delivers insights in the form of three key performance indicators (KPIs), and detailed data on emotions, for every face in each video frame:

Emotient KPIs

Attention - Is your advertising or product getting noticed?
Engagement - Are people responding emotionally?
Sentiment - Are they showing positive, negative or no emotion?

These insights add business value to advertising, media, consumer packaged goods and other industries.


  • A/B tests
  • Brand lift
  • Sharing and virality


  • Response to new programming
  • Predicting viewer loyalty
  • Deeper audience understanding

Consumer Goods & Services

  • Products formulations
  • Packaging
  • Positioning and pricing

An Accurate, Robust and Scalable Cloud

Emotient delivers fast and reliable facial expression recognition as a web service
available through your browser or an API.

Details screenshot

95% Accuracy

Emotient’s platform sets the industry standard for accuracy by applying machine learning methods to high-volume datasets that are carefully constructed by our team of world-renowned Facial Action Coding System (FACS) behavioral scientists.

Performance “In the Wild”

Using consumer webcams in real-world conditions, Emotient discerns the most subtle facial movement , or micro-expression, occurring within a single video frame and decodes it into an emotional reaction.

Scales Gracefully for the Largest of Customers

The inherent elasticity of our cloud-based architecture give you access to powerful capabilities that scales gracefully to meet varying demand.

A Leader in Emotion Measurement

Attention, engagement, emotion. These factors drive customer interest and action, yet not addressable only as hunches and inferences obtained from qualitative studies. Until now!

Emotient is the leader in emotion detection and sentiment analysis, part of a neuromarketing wave that is driving a quantum leap in customer understanding. Our services quantify emotional response, leading to insights and actions that improves your products and how you market them.

photo - family emotions

Scientific Pedigree

Founded by the scientific leaders in cognitive science, machine learning and computer vision, Emotient was spun out of the Machine Perception Lab at University of California, San Diego. The company touts a veteran team of Facial Action Coding System (FACS) certified behavioral scientists and emotional science pioneer, Paul Ekman, Ph.D. participates on its Advisory Board.

Patented Technology

We have automated and scaled facial expression and emotion measurement into a cloud service available directly as a web application or for integration with partners through a RESTful API.

Adaptive to Market Needs

Our system is highly customizable and let’s us react to evolving needs. We can easily plug-in new facial expressions that open up new use cases — such as detecting driver drowsiness, patient pain or disease symptoms.

Upload Videos.   Compare Results.   Pick Winners.



The fastest and easiest path to industry leading emotion insights.


Stay Current

on Emotion Analysis

• Case Studies

• How to Videos

• Thought-leading Articles

You have Successfully Subscribed!

Get Free Trial